A great way to see what’s working and what’s not in your industry is to look at your competitors’ channels. See what they are posting and what seems to get the most engagement.
Creating Topics for Videos with your Marketing and Content Team
Believe it or not, this is going to be the most difficult part of the whole process. Coming up with topic ideas is difficult enough, but you need to be able to now come up with ideas that will also transfer well into a video and keep viewers engaged. This goes back to doing research on your audience and thinking about what you want them to do when they reach your video. See what’s working on your blog and what your competitors are having success with, and get creative to mimic the content styles and topics as best you can. “Creativity” is the key word here. A few options for ideas include:
• Create a demo of a product or service.
• Promote any webinars you’re going to be hosting and explain why they’re great and how viewers can get involved.
• Do a Q&A session with your CEO or another expert in your company. An interview with someone influential in your field also makes for a great video.
• A video infographic uses imagery to make a point. This usually takes a little bit of expertise.
• Whiteboard demonstrations. The Moz founders made this famous. Simply use a whiteboard to explain a topic. It’s a great option for even the most boring industries.
VM AFFLUENCE comes up with video content ideas in the same way that you come up with your blog content ideas such as looking at Quora and other social media sites, using tools.
Determine How Many Channels and Campaigns You Want to Organize
Keep in mind that many companies have different YouTube channels for different topics and/or for different campaigns they’re trying to run. This is definitely a lot more work, but it can help make your analytics easier to read (more on this later) and it can help you build a stronger following because your videos will be more consistent.