GOOGLE ADWORDS IS AN ADVERTISING PLATFORM THAT ALLOWS YOU TO ADVERTISE YOUR PRODUCTS AND SERVICES ON GOOGLE’S NETWORK. THIS INCLUDES GMAIL, YOUTUBE, GOOGLE+, AS WELL AS AFFILIATED CONTENT SITES LIKE.
Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.
App extensions – A link below the ad text directing users to the advertiser’s mobile or tablet app.
Call extensions – Allow advertisers to include a clickable phone number in their ads.
Location Extensions – Allow advertisers to show their business address, phone number, and a map marker with their ad text.
Review extensions – Showcase positive, third-party reviews from reputable sources.
Sitelinks extensions – Allow advertisers to add additional links below their ads.
Callout extensions – Allow advertisers to add additional descriptive text.
Structured Snippet Extensions – Allow advertisers to add up to two predefined headers (product or service category) like brands,courses,degrees and more.
Price Extensions – Allow advertisers to display prices for products or services.
Adwords creates and displays automated extensions when the system predicts they will improve performance. Automated extensions includes
Dynamic Sitelink Extensions
Dynamic Structured Snippets