With VM AFFLUENCE CRM systems customers are served better on day to day process and with more reliable information their demand of self service from companies will decrease. If there is less need to contact with the company for different problems, customer satisfaction level increases. These central benefits of CRM will be connected hypothetically to the three kind of equity that are relationship, value and brand, and in the end to customer equity. Seven benefits were recognized to provide value drivers.
Enhanced ability to target profitable customers.
Integrated assistance across channels
Enhanced sales force efficiency and effectiveness
Customized products and services
Improved customer service efficiency and effectiveness
Individualized marketing messages also called as campaigns