Brand reputation refers to how a particular brand (whether for an individual or a company) is viewed by others. A favorable brand reputation means consumers trust your company, and feel good about purchasing your goods or services. An unfavorable brand reputation, however, will cause consumers to distrust your company and be hesitant about purchasing your products or services.
While companies used to be able to shape their brand reputation with ease using traditional advertising and public relations, it is much harder to keep others from damaging your brand without online reputation management in today’s world. Thanks to the rise of social media, companies are finding that one mistake will destroy their brand in seconds. Maintaining the Brand Reputation is highly important to stabilize the reputation of the brand.